What trends are in for the finance industry today, and what products may appear in the near future. We know the answers!
The pandemic gave a noticeable impetus to the abandonment of real money, and the emergence of the digital ruble will only accelerate the desire to pay without contact.
In 2020, many companies tried to distance themselves and change the customer experience in connection with the requirements of self-isolation. For example, there are contactless payment services at gas stations - when a person can pay for gas without leaving the car. In addition, not only banks but also PropTech have adjusted to the new realities - innovative solutions have appeared in real estate. Until last year, no one could have thought it would be possible to take out a loan to buy an apartment, insure it, or do a design project using AR from home in a few hours.
Voice interfaces and personal advisorsOver the past couple of years, large companies have begun to create voice assistants actively, and banks are no exception. Now many brands make assistants. They are awkward and funny, often respond inappropriately. But behind them is the future. It all depends on the amount of information loaded and the set of answers. First, the assistant should know the whole situation and see a lot. Then he will be able to propose the right solution quickly.
The trend towards using voice assistants has spawned the following ideas for new product ideas in the banking industry.